For years women have been trying to find the next best thing to make themselves more attractive to other people. Some have gone to desperate measures to “make” themselves appear more beautiful or likable. These two ads are completely ridiculous in their way of advertising and promising popularity and beauty. Both ads advertise that their product will make the customer the happiest and that they cannot possibly live without it. These two ads over dramatize the problem they are supposedly “fixing” and promise to do more than what is humanly possible.
The first ad, “For Your Dream of Romance”, is an ad for a makeup line. First off, the ad states that the woman will get to hold a man tonight “with Hollywood’s thrilling new beauty secrets”. Already, before even actually reading the text, the seller of this product is saying that Hollywood has the best secret to beauty and that you will even get a man if you buy these products. Last time I checked, Hollywood’s beauty secrets are not keeping the man in the arms of the woman long, if you get my drift. The ad goes on to say “be what he wants you to be”. The ad is telling the women to change yourself to please a man, that how you are naturally is not good enough. Then it says “be what you want to be-lovely-fresh-young-vibrant!”. Again, this ad is telling the women what they want; it is deciding for them. The ad talks about how this Hollywood makeup is “glorious magic” and that no other makeup could possibly do what “Hollywood’s” makeup can. Probably the best line in the entire ad is the one that says, “A facial such as the exciting new Hollywood Mask is vital to intelligent skin care”. So now, not only is this makeup magical and will make you attract men, but, it also makes you smart. It is saying that if you use this facial mask then you are automatically making an intelligent decision. The ad ends with stating that women all over America have tried this makeup or have “turned to it” like it is some kind of saving grace.
The second ad is an ad for a book, “Better than Beauty”. The ad begins with a discouraging comment right at the top, it says, “You, too, can be more beautiful, charming and popular at once!” The seller is already assuming that the woman reading this ad think so lowly of themselves and are completely socially inept basically. The ad begins with a question “what has ‘she’ got that I haven’t?” and goes on to ask if you ask yourself that question. The ad asks if we want to know why some girls are so happy and popular while others are lonely and depressed. It states that they have the secret of popularity, “You must “highlight” and dramatize your strong points, and hide your weak ones. When you learn how to do this, you have learned the “inside story” of a girls success.” The ad is saying that the woman needs to hide part of her personality and being popular is the ultimate success of a girl. This ad goes on to say that girls who have read this book and put it into practice have received “astonishing popularity” and also states that with this book you will become someone the boys admire and the girls envy. At the bottom of the ad there is a coupon for “How to Charm with Color”. The most ridiculous claim is made in this paragraph. The seller claims that, “Girls who wear a certain color more readily receive marriage proposals than those who wear the other colors”. And this comes FREE with the purchase of the “Better than Beauty” book! Last time I checked, a marriage proposal was not based on what color clothes the woman wore. Both of these ads degrade women and try and make them think that they are worthless without these products. 
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